by Chris Cornyn, President, DINE Marketing

Food packaging as we know it is dead. The days of filling a simple cardboard box with pancake mix, cereal or any other food product are over. Getting a consumer to select a package off the shelf is more difficult than ever before and now must become the responsibility of marketing of course, but also R&D, Innovation, Operations and Senior Management. Yes, it’s your job now too!

http://www.foodmanufacturing.com/articles/2014/05/food-packaging-your-responsibility-too